1、有人能給我發(fā)一份市場(chǎng)營(yíng)銷(xiāo)策略方面的英文和翻譯好的中文文獻(xiàn)給我嗎？5000字以上就行了
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目錄摘要 IAbstract II1當(dāng)前國(guó)際營(yíng)銷(xiāo)的狀況及成因 3 3 3 4 4 5 72精成企業(yè)現(xiàn)狀及問(wèn)題分析 8 8 9 9 9 3精成企業(yè)的國(guó)際市場(chǎng)策略 做好國(guó)際產(chǎn)品包裝與品種工作 結(jié)論 參考文獻(xiàn) 致謝 附錄一 國(guó)際營(yíng)銷(xiāo)的發(fā)展前景 附錄二 International Marketing Prospects For Development 摘要加入世界貿(mào)易組織不僅給我們整個(gè)社會(huì)的經(jīng)濟(jì)、生活帶來(lái)巨大變化，而且使國(guó)際貿(mào)易發(fā)生了巨大變革，使在貿(mào)易中占據(jù)重要地位的國(guó)際市場(chǎng)營(yíng)銷(xiāo)活動(dòng)面臨著新的選擇和挑戰(zhàn)。營(yíng)銷(xiāo)的各個(gè)方面，無(wú)論是市場(chǎng)調(diào)研、市場(chǎng)開(kāi)拓、營(yíng)銷(xiāo)隊(duì)伍和營(yíng)銷(xiāo)組合都顯現(xiàn)出新經(jīng)濟(jì)的作用。一方面，國(guó)際市場(chǎng)營(yíng)銷(xiāo)的空間領(lǐng)域擴(kuò)大了，營(yíng)銷(xiāo)的技術(shù)更先進(jìn)了；而另一方面，營(yíng)銷(xiāo)的復(fù)雜性上升了，營(yíng)銷(xiāo)的難度也加大了。中國(guó)加入WTO之后，帶來(lái)的是新的市場(chǎng)游戲規(guī)則、新的理念、知識(shí)、技術(shù)、資金、人才和全球的龐大市場(chǎng)。由于加入WTO后國(guó)際市場(chǎng)壁壘的減少，中國(guó)企業(yè)將有更多的機(jī)會(huì)在全球發(fā)達(dá)的消費(fèi)市場(chǎng)中展示實(shí)力和發(fā)展自己的事業(yè)，實(shí)現(xiàn)跨國(guó)經(jīng)營(yíng)。本文論述了國(guó)際營(yíng)銷(xiāo)理論的國(guó)內(nèi)外發(fā)展、國(guó)際營(yíng)銷(xiāo)的特點(diǎn)、內(nèi)容和各種環(huán)境分析。還有國(guó)際營(yíng)銷(xiāo)在我國(guó)企業(yè)的運(yùn)用情況，分析了中國(guó)中小型民型企業(yè)在國(guó)際營(yíng)銷(xiāo)中存在的問(wèn)題，指出了入世后中國(guó)企業(yè)國(guó)際市場(chǎng)營(yíng)銷(xiāo)應(yīng)對(duì)策略以及實(shí)施過(guò)程。【關(guān)鍵字】 國(guó)際營(yíng)銷(xiāo)；營(yíng)銷(xiāo)策略；產(chǎn)品組合AbstractAfter china entered into world trade anization， Great change has taken place. The each aspect of marketing，include market investigation，market explanation and marketing troops，is reflecting new economic the other hand，the realm of the international marketing extended，the technique of the marketing is more advanced； on the other hand，theplexity of the marketing ran high，the difficulties of the marketing enlarge， text This text discussed the international market characteristics，contents of the theories’s domestic and international development，international market with the every kind of environment al discussed the domestic and international development of the international marketing theory，and analyzed the China inside the business enterprise of small scaled people type the problem that exsits in the international market，and point outed into the international market of Chinese business enterprise of a life time empress the market to reply the strategy and into practice the process.Keywords： International marketing；Marketing strategies；Productbination日...醫(yī)療技術(shù)聯(lián)盟網(wǎng)絡(luò)：在線英語(yǔ)文獻(xiàn)檢索提示點(diǎn)擊以下鏈接進(jìn)入圖片站的一部分......有些網(wǎng)站沒(méi)制，你可以看到很多相關(guān)文獻(xiàn)，還是會(huì)發(fā)現(xiàn)一些有用的......這一般需要相關(guān)專業(yè)的bbs可以找到好的文學(xué)作品探究國(guó)內(nèi)資源bbs ...
2、求一篇娛樂(lè)營(yíng)銷(xiāo)（entertainment marketing）的英文論文
中文摘要: 全球文化娛樂(lè)產(chǎn)業(yè)作為億人民幣。 娛樂(lè)對(duì)于市場(chǎng)各個(gè)層面的滲透幾乎是無(wú)所不在:從產(chǎn)品銷(xiāo)售、品牌塑造到市場(chǎng)推廣,娛樂(lè)營(yíng)銷(xiāo)成了無(wú)往不利的武器。利用明星的娛樂(lè)性力量去拉動(dòng)營(yíng)銷(xiāo),已經(jīng)成為許多企業(yè)進(jìn)行營(yíng)銷(xiāo)推廣時(shí)經(jīng)常使用的手段。 在這個(gè)體驗(yàn)經(jīng)濟(jì)的時(shí)代,感情推動(dòng)商機(jī)?？蛻舨粌H是在購(gòu)買(mǎi)企業(yè)的產(chǎn)品和,同時(shí),他們更希望從中得到樂(lè)趣。因此,不管是產(chǎn)品還是,商業(yè)的實(shí)質(zhì)就是作秀。企業(yè)要想成功,就必須與你的觀眾建立一種感情上的——這一點(diǎn)正是許多企業(yè)選擇不同性格特征明星代言品牌的考衡標(biāo)準(zhǔn)。 娛樂(lè)精神的效用發(fā)揮可以使科技變得溫暖、使石油變得與人親近、使?jié)h堡包成為年輕人快樂(lè)的源泉——如果要想使自己的企業(yè)和品牌變得更具競(jìng)爭(zhēng)力,將娛樂(lè)精神注入品牌是一種有效的方式。在世紀(jì),商業(yè)的本質(zhì)就是娛樂(lè)。當(dāng)技術(shù)改變了世界的時(shí)候,而娛樂(lè)正在改變商業(yè)。 娛樂(lè)化精神的到來(lái)對(duì)企業(yè)從管理、經(jīng)營(yíng)、營(yíng)銷(xiāo)策略制定進(jìn)行了全方位的清洗。在一個(gè)全新的時(shí)代,商業(yè)的文化和行為已經(jīng)改... 這是中文3、本人寫(xiě)了一篇有關(guān)廣告的論文，前言要翻譯成英文，寫(xiě)在下面請(qǐng)大家?guī)兔Α?/p>Since the reform and opening up, China's growing ft drinks market, gradually prospered. As the world's giant ft drink industry, CocaCola, with its strong brand, strong capital, advanced management and excellent marketing, has been retaining its position in the industry. This paper intends to start its advertising strategy, trying to apply the theoretical framework of adrelated basis, analyze and summarize the success of CocaCola advertising strategy, and to further explore the reans for its success in order to provide a reference for the domestic beverage industry. Requirements: simple and concise, to reject China's English.西西``Since the reform and opening up, China has ft drinks market expansion, gradually prosperity. As the world of ft drinks giant CocaCola relying on its strong brand, abundant funds, advanced management, marketing, ranks industry. This paper, starting from the advertising strategy in application of relevant theoretical framework of ads based on analysis of CocaCola, its successful advertising strategies, and further discusses the causes of its success, in order to provide reference for domestic beverage.Requirements: concise concise, refused to Chinese English.注意畢業(yè)論文的‘論文’一定要用‘paper’， 不能用‘a(chǎn)rticle’論包裝設(shè)計(jì)中色彩的情感傳達(dá)color's role in conveying emotions in packaging design 色彩作為包裝設(shè)計(jì)的重要素之一,具有類(lèi)似語(yǔ)言的功能,在對(duì)人們形成直接、強(qiáng)烈的視覺(jué)沖擊的同時(shí),又與消費(fèi)者 產(chǎn)生情感上的共鳴。color, as one of the most important elements in packaging design, renates with the end users which the products are targeted, both visually and emotionally. 本篇論文主要從三個(gè)方面論述了包裝色彩情感傳達(dá)的具體特征:人性化的互動(dòng),個(gè)性化的表現(xiàn),流行化的趨向。this paper elaborates the characteristics in three apsects how the color design conveys emotions by humanized interaction, by pernalized expression, and by visualized trend demonstration.闡述了包裝色彩的本質(zhì),即它以 人性化與個(gè)性化為基礎(chǔ),使商品與顧客之間產(chǎn)生互動(dòng)與交融?？傊?在市場(chǎng)激烈競(jìng)爭(zhēng)的今天,色彩已成為宣傳商品形象,溝通商品與消費(fèi)者進(jìn)行情感交流的有效途徑。 it states the basic nature of color design in product packaging, that is, to create interaction andmunication between the users and themodity based on humanization and pernalization. after all in the modernpetative market, proper coloring in product packages has increasingly be an effective channel in promoting product images and helpingmunication betweenmodities and consumers.ABSTRACT: Since the reform and openup policy, the market of ft drink in China is bing stronger and stronger and more and more the leading ft drink industry in the world, cocacola is now steadily ranking the first in this industry with its famous brand,ample capital,advanced manage and exellent article is intended to analyze and summarize the successful ad policy of cocacola on the base of the theory of applied advertisement from its ad policy and further research its rean for success that we can offer reference to domestic ft drink industry .Since the reform and opening up, China's growing ft drinks market, gradually prospered. As the world's giant ft drink industry, CocaCola, with its strong brand, strong capital, advanced management and excellent marketing, has been retaining its position in the industry. This paper intends to start its advertising strategy, trying to apply the theoretical framework of adrelated basis, analyze and summarize the success of CocaCola advertising strategy, and to further explore the reans for its success in order to provide a reference for the domestic beverage industry.Requirements: simple and concise, to reject China's EnglishSince the reform and opening up, China has ft drinks market expansion, gradually prosperity. As the world of ft drinks giant CocaCola relying on its strong brand, abundant funds, advanced management, marketing, ranks industry. This paper, starting from the advertising strategy in application of relevant theoretical framework of ads based on analysis of CocaCola, its successful advertising strategies, and further discusses the causes of its success, in order to provide reference for domestic beverage.
4、請(qǐng)?zhí)峁┯嘘P(guān)marketing的英語(yǔ)文章
重慶分公司
重慶分公司
